ANATOMY OF A BOTTLE DESIGN
Coca Cola comissioned me to explore concepts for a new sports drink called ARC. ARC would compete with the array of testosterone infused sports drinks - Gatorade, Powerade, Accelerade etc. but would break new ground by creating a new definition of sports. Arc was all about flexibility, fluidity and grace rather than brawn and bulk. It’s spark came from Green Tea and it was full of antioxidants, instead of sugar and carbohydrates. The bottle not only had to be beautiful, but function well in even the most intense work-out - ‘gripability’ played a major role in the design process. Much of my inspiration came from the anatomy of the human body, particularly the complex relationship of muscles and tendons in the body in motion.
Coca Cola
'ARC' bottle development
'ARC' bottle development
Coca Cola comissioned me to explore concepts for a new sports drink called ARC. ARC would compete with the array of testosterone infused sports drinks - Gatorade, Powerade, Accelerade etc. but would break new ground by creating a new definition of sports. Arc was all about flexibility, fluidity and grace rather than brawn and bulk. It’s spark came from antioxidants found in Green Tea - not sugar and carbohydrates. The bottle not only had to be beautiful, but function well in even the most intense work-out - ‘gripability’ played a major role in the design process. Much of my inspiration came from the anatomy of the human body, particularly the complex relationship of muscles and tendons in the body in motion.
